Updated: Feb 21

(February 3, 2021) We are excited to announce that we entered into the Well City Challenge and were accepted!

Health Coaches Without Borders has been a completely volunteer effort. We have so much passion for health coaching, health equity, and building a community for our coaches, and we have been looking for mentorship on how to make this passion project sustainable so we can have greater impact.

The Well City Challenge is an incubator for startups who have proposals for innovative solutions that can improve millennial health and mental health in the Philadelphia area.

There were three focus areas 1) Community and Social Connection, 2) Food and Nutrition, and 3) Mind and Body.

We entered our HERO Group Coaching Program into the community and social connection category.⠀⠀⠀⠀⠀⠀⠀⠀⠀


The Well City Challenge was looking for ideas that:⠀⠀⠀⠀⠀⠀⠀⠀⠀

✅ are rooted in community

✅ prioritize diversity and inclusion

✅ embrace creative approaches to collaboration and partnership

✅ can be piloted at a small scale

✅ have the potential to be replicated or scaled, and

✅ are not overly duplicative of services or programs already in place in the Philadelphia area

Our HERO Group Coaching Program checks all these boxes.⠀⠀⠀⠀⠀⠀⠀⠀

We are excited to join this challenge and have been diving in to the specific issues that millennials in Philadelphia are facing. We are looking forward to focusing our attention on a specific age group in a specific location.⠀⠀

Starting February 9th, we will be competing with other amazing organizations and startups in the Philadelphia area, and are excited to see what this next chapter holds for HCWB. We will be sharing more about our experience on our social media, and are grateful to the Economy League of Greater Philadelphia and Independence Blue Cross Blue Shield for seeing our potential and believing in our mission.

The competition will culminate on Tuesday, March 2nd at 5pm Eastern Time with a public pitch competition. We will be there pitching our HERO Group Coaching Program for the opportunity to win funding and continued mentorship and support to pilot this program to millennials in the Greater Philadelphia area.

Best news: You can sign up to attend the pitch competition and show your support for Health Coaches Without Borders by voting for us for the People's Choice Award! Sign up right now to save your spot and support Health Coaches Without Borders!

Click here to register to attend the Pitch Competition:

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Updated: Jun 12, 2020

Photo by Jon Tyson on Unsplash

(June 11, 2020) In these three months since founding Health Coaches Without Borders, we have explored how health coaching serves in the nexus between COVID-19, chronic disease, and today’s rampant, systemic inequity.

When the urgency of life itself seems at stake, what does it mean to focus on individual self-maintenance and care, and beyond that, encourage self-empowerment to take control of one’s own health as an agent of change?

In light of recent events in the US, protests against police brutality, and a spike of both state sanctioned violence and civil unrest, this question is even more urgent.

Coaching Upstream Toward Equity

Health Coaches Without Borders was first and foremost founded on the belief that in a world where chronic disease makes up 71% of deaths each year, habit change and self-care is a need, not a luxury.

With that in mind, providing pro bono health coaching services for individual impact can provide a channel upstream toward a better, broader playing field for health equity.

That is why we stand in solidarity with the urgent efforts across the United States, and globally, promoting equality of rights and livelihood. For the field of health coaching itself relies on the principles of equity - all people have the right to good health and wellbeing, and that starts with being able to breathe and live safely. The unconditional positive regard that coaches must hold for their clients, as per national coaching standards, cannot and will never be determined by that client’s social determinants of health.

Normalizing Health Coaching

We know that efforts toward self-development and certain kinds of lifestyle changes are often criticized as being frivolous, expensive, or in other ways out of reach. And, we recognize that critique as representative of the frustration felt when told a better way to live, without having access to the resources or opportunity required to make that change.

Therefore, as it seeks to grow and normalize within the changing standards of healthcare, health coaching as a field has a responsibility to include equity and access as an ethical call within its scope. Without it, health coaching will forever remain faddish, as something that only a certain kind of person wants to or can afford to do.

Our Ethics

The National Board of Health and Wellness Coaching includes in its ethics a requirement of conduct telling health coaches to: Refrain from unlawful discrimination in occupational activities, including age, race, gender orientation, ethnicity, sexual orientation, religion, national origin or disability; and consistently demonstrate dignity and respect in all professional relationships. They have also just announced they are developing a plan to lead a diversity and inclusion movement for health & wellness coaching.

Health Coaches Without Borders is grateful to see that important ethic highlighted and excited to see that this critical plan is underway. We seek to further engage around equity with regard to poverty and inability to pay for services. It is widely understood that economic status and purchasing power is an undercurrent running through all other social determinants of health.

Both Jobs and Accessibility

As health coaches ourselves, we are also aware of our own social status and determinants, both as individuals and as participants in the ongoing normalization of health coaching as a profession. Providing services pro bono relies on an individual’s ability to sustain voluntarism, and therefore on a field with ample enough employment that its professionals are able to volunteer.   

That is why we hope that together with the broader functional health and wellness movements, and others, we can be part of the greater shift for healthcare needed. One that equally values the field of health coaching and the relevance of health equity, so that both access to jobs and to pro bono service becomes more supported and available. 

Volunteering For Change

To this end we are working toward the day where the rampant underpinnings of inequity that make such an ethical requirement necessary no longer pervades healthcare. Providing health coaching freely to those most in need is one of many ways along the path to comprehensive equity. To this end, we seek to bring value to the field of health coaching through voluntarism.

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